by Stephen Elliott
As publisher of Maritime Security & Defence (“MSD”) magazine, I usually do not make many public statements; often leaving this activity to our learned, seasoned and rather stoic colleague, Curtis Hand. As perhaps the largest exposition of odd-numbered years is planned for September, I call your attention to these two strategic opportunities that will help influence decision-makers, no matter if you can be at DSEI…
First, having a presence there. If your company finds it imprudent to be at DSEI – for health or financial reasons, then you should take advantage of some low-cost advertising and PR via MSD magazine – print, digital and online.
The godfather of advertising, Fairfax Cone, once explained: “Advertising is something you do when you can’t go see someone“.
We have dedicated country/ region-specific marketing experts who understand your company and business and will help your company make an impact on the influential DSEI crowd.
Contact me directly and I will introduce them to you firstname.lastname@example.org. While our magazine (print, digital and online) will have bonus distribution at DSEI, we reach the global maritime / naval decision-maker demographic into the high five figures – not even my former magazines have this power.
Second, being there. If you can actually leave your home country and travel to the UK in September for DSEI, then please use our guest code, MIT-821, when you register online (required) for a 50% DISCOUNT of the DSEI admission price.
Please remember to bring your proof of your COVID-19 vaccination. The best thing about it is that it proves you care about your colleagues, clients and customers. (I lost track of the times someone gave me one’s illness at an exposition!)